More than 80% of shoppers make some effort to eat a healthy diet – while nearly as many (67%) believe that what they consume affects their physical and mental wellness. Yet research findings within the Shopping For Health 2014 report suggest a looseness of purpose and a lack of commitment by most Americans to truly transform their health.

http://www.factsfiguresfuture.com/issues/july-2014/how-consumers-eat-healthier-fmi,-rodale.html